Bridge physical and digital gifting in one journey
Make it easy for customers to buy, receive, and redeem gift cards whether online, in-app, or in-person. No friction. Just a consistent experience across every touchpoint.

Gift cards that feel native, whatever the channel. Ensure a smooth, branded shopper experience across kiosks, vending machines, website and app. One gift card journey. Zero hassle.
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Seamless touchpoints
Whether in mall via staff, kiosks and vending machines, or online, give gift card buyers the choices they need.
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Digital transition
Alice can buy a physical card in your mall or online. She can also purchase digital cards online via our eshop or in your app.
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Sending a gift
Alice sends a physical gift card to a friend, giving you the chance to collect their contact details and link their profiles.

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Email activation
Alice sends another gift card to her dad by email, allowing you to collect his details and add him to your mailing list.
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Instant issuance
Alice’s dad has never visited. Instant issuance for digital cards means he can stop by any time.
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Omnichannel delivery
Sell cards across every channel—physical, digital, or hybrid—so recipients can choose how to spend.
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Contactless payments
Customers can use gift cards via Apple Wallet or Google Wallet, even in stores without magnetic stripe terminals.
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Real-time card status
Balance and transaction info across every interface, from guest services to app, website and vending machines.
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Consistent experience
Full white-labelling and customisation so shoppers enjoy the same look and feel, no matter how the card is used.
Why Giftify
True omnichannel execution
Giftify bridges the gap between in-mall, online, and mobile, offering a seamless end-to-end customer experience.
Faster to launch, easier to run
Our ready-made tools let you hit the ground running, whether you’re launching a new program or overhauling an existing one.
Always-on support
Our responsive team helps ensure everything runs smoothly with your gift card program. We’re always here to help.
Made for omnichannel
A unified platform that powers frictionless gifting experiences across all environments.
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Unified system for all channels
Run online store, app, vending machines and terminals from one back office with centralised inventory.
APIs that let you do more
Embed card management directly into your digital touchpoints and card insights into your CRM.
Digital and physical support
Sell fully virtual digital cards online. Issue physical cards on site or online and let recipients easily digitise them.
Full visibility, one screen
Track sales and redemptions across every channel with one simple reporting interface.
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Check our resources hub
Questions & answers
Everything you need to know about integrating Giftify with your app or loyalty program.
Can customers use gift cards in stores without magstripe terminals?
How do we sell digital cards?
Can we sell digital cards from our own website/app?
How should we promote digital cards in-centre?
How do shoppers check balances and transactions?