Power your strategy with gift card data
Unlock new levels of visibility to track KPIs, uncover trends, understand the impact of your campaigns and back decisions about your gift card program with real data.
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Real insight into customer behaviour. Layer gift card usage data into your wider reporting stack to monitor ROI, guide campaign strategy, and report confidently to stakeholders.
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Turning cards into data
Leverage insights captured by Giftify to nurture repeat visits by linking gift card use with your other tools.
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Collecting intel
We collect anonymised card usage data such as transactions and merchant details when Alice redeems her card.
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Putting a name to a transaction
Our API lets you integrate card data with your loyalty program and CRM to see Alice’s gift card usage.
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Personalised follow-ups
You will then be able to email Alice with promotions personalised to her actual spending habits.
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Encourage return trips
By tying Alice’s activity to seasonal trends or promotions, you’re more likely to find an offer that will entice her to return.
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Campaign performance insight
See how seasonal events, offers, and activations translate into gift card redemptions and in-store spend.
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Greater tenant relations
Demonstrate your program value to tenants and identify card usage opportunity gaps for stores or segments.
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Footfall and spend visibility
Use redemption patterns to gauge movement and see how centre-wide spend distribution changes with time.
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Stakeholder reporting
Share sales summaries and program ROI to leadership or asset managers with built-in or exportable data.
Why Giftify
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Insights beyond the gift card
Turn transactional data into a strategic marketing and commercial asset.
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Adding to the larger picture
Integrate card data easily with your other BI and reporting tools, via API or data exports.
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From ops to the boardroom
Support everything from on-site decisions to investor reporting with robust data.
Framed for visibility
A data-rich foundation for smarter marketing, stronger partnerships, and confident reporting.
Sales and redemptions
See who’s buying, when and where gift cards are spent, and how your program perform over time.
APIs for deeper integration
Connect gift card data to your CRM, BI tools, or marketing stack to generate richer insights.
Easy-to-use reports
Track the KPIs that matter most, from card sales and load to tenant-spend breakdowns.
Support for long-term planning
Spot seasonal patterns and emerging trends to guide your gift card and wider marketing campaigns.
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"With Giftify, we were able to offer a turnkey solution for promotional and gift cards at all Carmila’s shopping centers. A great product that continues to evolve and meet our needs."
Marie Delbecque
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Carmila
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"Giftify is an excellent marketing tool that we use for customer engagement and loyalty, turnover increase, marketing campaigns, customer competitions, and more."
Michal Bariak
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Europa Shopping Center, CBRE
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"We chose Giftify as our partner because they offer a simple, cost efficient, and effective solution for our center."
Lucia Kyselová
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Bory Mall
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"Giftify has helped us to develop a gift card scheme that we can offer both online and at our center. They provide us with reliable tools that allow us to respond to customer demand very quickly!"
Josselin Durand
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Steel St Etienne, Apsys
Check our resources hub
Questions & answers
Everything you need to know about integrating Giftify with your app or loyalty program.
What kind of data do we get access to?
Can we integrate this data into our own reporting systems?
Can you help us report to ownership or senior stakeholders?
How can we track the impact of gift cards on footfall or sales?
