Enabling every gift card experience
From discovery to post-redemption analytics, Giftify gives shopping centres everything needed to run a seamless, branded gift card programme
Trusted by 500+ leading centres around the world:
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Build your own gift card scenarios
Use gift cards in your wider marketing initiatives to create a single, connected shopping experience in store, online, and beyond.
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Driving gift card awareness
From our kiosks to your own campaigns and landing pages, capture attention early to begin building valuable first-party data.
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Initial discovery
Alice, 29, visits your shopping center, where you show her an interactive kiosk or billboard ad promoting your gift card.
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Our cards, your campaigns
You decide to incentivise Alice to check out your ad by offering her the chance to win a gift card if she scans the QR code.
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Retargeting opportunities
Once Alice visits your landing page, you can begin showing her retargeting ads online.
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A new contact
After she signs up, Alice will be in your CRM, where you can start emailing her and building a profile.
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Acquiring loyal shoppers
Use in-mall staff and digital journeys to convert interest to action, with gift card incentives helping build loyalty profiles.
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Use gift cards to boost loyalty
Alice learns about your app at guest services. You can encourage her to join your loyalty program with a €5 gift card.
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Building a profile
Create a profile from Alice’s basic info and send personalised offers to build loyalty and encourage repeat visits.
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Balance checks
With our API integrated in your app, Alice can easily buy gift cards, check balance or see recent transactions.
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Contactless payment
It’s easy for Alice to add a gift card to her mobile wallet. Then she can pay with just a tap of her phone.
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Seamless touchpoints
Whether in mall via staff, kiosks and vending machines, or online, give gift card buyers the choices they need.
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Digital transition
Alice can buy a physical card in your mall or online. She can also purchase digital cards online via our eshop or in your app.
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Sending a gift
Alice sends a physical gift card to a friend, giving you the chance to collect their contact details and link their profiles.
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Email activation
Alice sends another gift card to her dad by email, allowing you to collect his details and add him to your mailing list.
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Instant issuance
Alice’s dad has never visited. Instant issuance for digital cards means he can stop by any time.
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Turning cards into data
Leverage insights captured by Giftify to nurture repeat visits by linking gift card use with your other tools.
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Collecting intel
We collect anonymised card usage data such as transactions and merchant details when Alice redeems her card.
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Putting a name to a transaction
Our API lets you integrate card data with your loyalty program and CRM to see Alice’s gift card usage.
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Personalised follow-ups
You will then be able to email Alice with promotions personalised to her actual spending habits.
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Encourage return trips
By tying Alice’s activity to seasonal trends or promotions, you’re more likely to find an offer that will entice her to return.
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Scaling with business sales
Create new commercial opportunities with B2B gift card sales. Ideal for employee perks, rewards and incentives.
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From B2C to B2B
After becoming a loyal customer, Alice learns gift cards can be sold to companies as gifts or incentives.
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Easy bulk orders
As she works in HR, Alice orders a batch of cards for her company. Bulk ordering is easy with Giftify’s white-labelled store.
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One card, multiple centres
Staff at Alice’s company are pleasantly surprised to learn gift cards are valid at all shopping centres within the group.
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Scaling further
Using our API, Alice’s company adds the gift card to their employee rewards platform so staff can easily buy them.
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How it all fits together
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Gift card experience
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Gift card experience
A unified experience, everywhere
Give customers a seamless way to discover, buy, and use gift cards across all your channels. From in-mall to online and physical to digital, it’s one consistent journey, fully tailored to your brand.
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digital gift cards
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Digital gift cards
Bridging the physical and digital
Digital cards that shoppers can add to their phone for instant contactless payments, enhanced convenience, and reduced friction.
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fintech and processing
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fintech and processing
Secure by design, compliant by default
We manage the complexity behind every transaction, from fraud prevention to settlement and compliance. So you can focus on growth, not regulation.
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analytics
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Analytics
From data to demand
Track every load and swipe in real time — then use those insights to drive campaigns and boost shopper loyalty. It’s marketing intelligence, built into every card.
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Why Giftify
Turn gift cards into levers for driving repeatable footfall, spend and loyalty
Make smarter marketing and tenant decisions with data you actually own.
Expand your reach with one system that works across every channel.
Building an ecosystem, piece by piece
Gift cards
Fully brandable and eco-friendly, our closed-loop gift cards work with Visa or Mastercard.
Management platform
A hassle-free single screen for end-to-end management of your gift card programme.
Mobile POS terminals
Portable payment terminals that let you issue gift cards from anywhere across your sites.
Self-service vending machines
A branded touchpoint that never rests. For card sales, collection and balance checks.
Online store
A brandable online store for physical and digital gift cards that gives shoppers full flexibility.
Mobile app
No app yet? Giftify’s app lets shoppers easily manage their physical and digital cards.
use cases
Solve real mall challenges
Generate revenue
Boost B2B sales
Streamline CX
Reward loyalty
