Reward loyalty, boost adoption. All with one gift card.

Let users redeem points for digital gift cards, or use them as a powerful incentive to drive app sign-ups and CRM acquisition.

Get in touch
Mobile screen with options to earn money

API-first gift card delivery for loyalty apps. Instant, digital, and trackable. Connect gift card usage to your CRM, gain insight into spend patterns, and turn anonymous transactions into measurable value.

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Acquiring loyal shoppers
Use in-mall staff and digital journeys to convert interest to action, with gift card incentives helping build loyalty profiles.
Woman in a pink sweater holding Giftify card and her phone
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Use gift cards to boost loyalty
Alice learns about your app at guest services. You can encourage her to join your loyalty program with a €5 gift card.
A stylized Giftify gift card with a vibrant red and pink color scheme and a bold, wavy design. The card is valued at €5, and the image includes a promotional message below it that says, "Sign up for a €5 gift card!"
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Building a profile
Create a profile from Alice’s basic info and send personalised offers to build loyalty and encourage repeat visits.
A user profile card from Giftify for "Alice Smith" showing her email, "alice.smith@email.com," her membership level as "Silver," and a "Lifetime spend" of "€458.94." Below this information are icons representing different spending categories, including a dress, weights, a pizza slice, a backpack, and a volleyball.
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Balance checks
With our API integrated in your app, Alice can easily buy gift cards, check balance or see recent transactions.
A smartphone screen showing the Giftify app. The screen displays a colorful digital gift card with a balance of "EUR 5.00," and below it are sections for the card's expiration date and recent transactions.
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Contactless payment
It’s easy for Alice to add a gift card to her mobile wallet. Then she can pay with just a tap of her phone.
A digital gift card from Giftify displayed on a smartwatch, ready for contactless payment. The watch screen shows two card options and the text "Hold Near Reader." A contactless payment icon is in the bottom right corner.

How Giftify helps

Get in touch
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A split view of the Giftify app. On the left, a slider shows 630 points, which can be redeemed for a balance of €32.50. On the right, a digital gift card with a dark and colorful design is displayed, showing a current balance of €32.50.
One tap issuance
Automatically generate and deliver digital gift cards by API the moment a user redeems points in your app.
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A screen capture of the Giftify app, showing a digital gift card with a €50.00 balance on the main screen and a list of three recent transactions of €22.50 each on a second screen.
Integrated experience
Cards can be displayed natively in your app, with real-time balance and transaction history.
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A split image showing a smiling man looking at his phone, next to a digital profile card displaying the name "John Smith," his email, "Bronze" membership status, and a loyalty points balance of 1,260 points.
New user data
Acquire full CRM visibility by linking gift card data to named loyalty members via our API.
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A composite image with two parts. On the right, two men are shown at a point-of-sale terminal, with one holding a card reader. On the left, there is a graph showing a bar chart with increasing activity from Monday to Sunday, presumably for customer engagement or sales.
Real impact
Instant gratification means higher redemption rates, deeper app engagement, and measurable ROI.

Why Giftify

Built for integration
Instant gratification means higher redemption rates, deeper app engagement, and measurable ROI.
Digital-first delivery
No more physical logistics. Customers add their cards to Apple Wallet or Google Wallet in seconds.
Data your own
Track redemption, usage, and customer behaviours — quantifying anonymous spend.

Engineered for loyalty

Transform your loyalty app from a rewards catalogue into a fully integrated incentive engine.
API-powered issuance, digital redemption
Instantly create and deliver gift cards triggered by loyalty activations or online sales.
Real-time balance visibility
Let users check their card balance, expiry and transactions live, inside your app.
CRM and loyalty system integration
Connect card data to user profiles to unlock true customer insight.
Digital wallet compatibility
Connect card data to user profiles to unlock true customer insight.
Get in touch

"With Giftify, we were able to offer a turnkey solution for promotional and gift cards at all Carmila’s shopping centers. A great product that continues to evolve and meet our needs."

Marie Delbecque
,
Carmila

"We chose Giftify as our partner because they offer a simple, cost efficient, and effective solution for our center."

Lucia Kyselová
,
Bory Mall

"Giftify has helped us to develop a gift card scheme that we can offer both online and at our center. They provide us with reliable tools that allow us to respond to customer demand very quickly!"

Josselin Durand
,
Steel St Etienne, Apsys

"Giftify is an excellent marketing tool that we use for customer engagement and loyalty, turnover increase, marketing campaigns, customer competitions, and more."

Michal Bariak
,
Europa Shopping Center, CBRE
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Check our resources hub

Browse all resources
Escalators in a busy shopping mall full of shoppers
Article
9.2.2025
5 gift card trends to watch in the Middle East

The Middle East is a pioneering market when it comes to shopping centres and nowhere is this clearer than with gift cards. Already seen as a powerful tool for loyalty, data and digital transformation, the gift cards is unlocking new value for leading-edge shopping centres in the region. Here are five trends Middle East malls can’t afford to miss out on.

Curly haired woman holding gift card
Article
8.29.2025
Closed-loop vs open-loop gift cards: What shopping centres should know

The type of gift card a shopping centre chooses can make a big difference. Closed-loop and open-loop cards may look similar, but they operate very differently. This article explains the distinction and shows why closed-loop programs often deliver greater long-term value.

A young woman with long curly hair smiles as she makes a contactless payment with her phone at a store counter. The Giftify service is being used for the transaction.
Article
8.27.2025
How gift cards drive traffic, spend, and growth for shopping centres in 2025

Gift cards are no longer just seasonal perks, they’re silent revenue machines that drive traffic, boost spend, and unlock growth. With modern approaches such as digital wallets, corporate sales, and data-led insights, savvy centres are turning gift cards into strategic assets that power marketing, loyalty, and tenant success.

Questions & answers

Everything you need to know about integrating Giftify with your app or loyalty program.

Want to run a similar program?

We’ll help you design a loyalty-linked gift card strategy that delivers results.
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