Trusted by 500+ leading centres around the world:
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01
OUR STORY
01/03
giftify
From startup to strategic partner
Giftify started with a simple idea: make shopping centre gift cards easier to use. Since then, we've grown into a specialist provider operating on a global scale.
With 500+ centres using our platform, we're helping the world’s malls to evolve their gift card programmes from an operational afterthought into a strategic asset.
With 500+ centres using our platform, we're helping the world’s malls to evolve their gift card programmes from an operational afterthought into a strategic asset.
02
our mission
02/03
giftify
This is our mission
When done right, gift cards can become a marketing channel, a data source, and a brand-building tool—not just another way to pay.
Giftify bridges fintech and marketing, helping centres influence shopper behaviour, drive footfall, and run smarter, more integrated campaigns that boost tenant sales and retention.
We work with centres that see gift cards not as a side project, but as a core part of their commercial strategy.
Giftify bridges fintech and marketing, helping centres influence shopper behaviour, drive footfall, and run smarter, more integrated campaigns that boost tenant sales and retention.
We work with centres that see gift cards not as a side project, but as a core part of their commercial strategy.
03
our vision
03/03
giftify
Strategic. Scalable. Built for centres.
We’re built from the ground up specifically for shopping centres. That means:
Private-label cards with minimal regulatory overhead
Plug-and-play setup across all channels
Real-time data to track performance and inform strategy
Global reach and local execution, across portfolios and markets
our values
United by innovation, strengthened by diversity
01
Do what’s right, even when no-one is watching
We act with empathy, respect and integrity towards colleagues and customers. By communicating honestly, clearly and constructively, we build lasting relationships that make Giftify better for everyone.
02
Own the outcome
We take ownership of our work and its outcomes, tackling challenges and bringing solutions—not excuses. By taking initiative, we shape a better future for our company and our industry.
03
Be the change you expect
We challenge the status quo, step outside our comfort zone and take smart risks. In leading by example, we drive growth and encourage progress—both individually and collectively.
04
Plan well, execute better
We make quality the standard, defining and prioritising best practices in everything we do. By following these principles and acknowledging how our work impacts others, we aim to improve constantly and reach higher levels of excellence.
4
Giftify offices spread across 2 continents
70+
Staff worldwide
18
Markets served
25+
Nationalities on our team
5m+
Giftify cards sold to date
Millions of shoppers have enjoyed seamless gifting and convenient payment across physical and digital touchpoints.
500+
shopping centres worldwide using Giftify
We power multi-brand gift card programs for leading retail destinations throughout Europe, the Middle East and Asia.
€100m+
Total card load value
Giftify drives real spend, repeat visits, and customer loyalty, helping you generate revenue and demonstrate value to your tenants.
95%+
Customer satisfaction rating
Our clients consistently report high satisfaction thanks to our reliable service and hands-on support.
What we stand for
Committed to sustainability
Eco-friendly gift cards, digital-first options and scalable programs that cut waste.
Globally minded
With offices in three continents and clients in 18 countries, we think worldwide.
People-powered
Behind every launch is a responsive, cross-functional team that moves fast.
Private, secure, compliant
Our gift cards programmes are built on closed-loop infrastructure and GDPR-first principles.
Looking to the future
We want to share our expertise with the world and help redefine what gift cards can be.
Driven by impact
Everything we build aims to create real outcomes—not just features.
