Redefining gift cards. Powering retail growth.

Giftify empowers shopping centres to transform gift cards into strategic growth engines - bridging marketing & fintech, with a platform built for scale
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Trusted by 500+ leading centres around the world:
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Cushman & Wakefield logo
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Galimmo logo
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SIerra Sonae logo
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Ingka Centres
01
OUR STORY
01/03
giftify

From startup to strategic partner

Giftify started with a simple idea: make shopping centre gift cards easier to use. Since then, we've grown into a specialist provider operating on a global scale.

With 500+ centres using our platform, we're helping the world’s malls to evolve their gift card programmes from an operational afterthought into a strategic asset.
Three members of the Giftify team discussing work on a rooftop balcony at the Brussels office
02
our mission
02/03
giftify

This is our mission

When done right, gift cards can become a marketing channel, a data source, and a brand-building tool—not just another way to pay.

Giftify bridges fintech and marketing, helping centres influence shopper behaviour, drive footfall, and run smarter, more integrated campaigns that boost tenant sales and retention.

We work with centres that see gift cards not as a side project, but as a core part of their commercial strategy.
Members of the Giftify team taking part in a team event at a company offsite.
03
our vision
03/03
giftify

Strategic. Scalable. Built for centres.

We’re built from the ground up specifically for shopping centres. That means:
Private-label cards with minimal regulatory overhead
Plug-and-play setup across all channels
Real-time data to track performance and inform strategy
Global reach and local execution, across portfolios and markets
Members of the Giftify team in discussion at a company event.
our values

United by innovation, strengthened by diversity

Commit to progress
We challenge the status quo to constantly improve how we work and what we deliver. We commit to learning and self-improvement to continue growing and ensure long-term excellence.
Own it
We take responsibility, from decision to delivery. We act, follow through and stand by our work, holding ourselves accountable for outcomes—even when they're not perfect.
Stronger together
We succeed by moving together as one team, turning collaboration and diversity into real impact. We treat each other equally with real respect and trust, ensuring everyone is involved and recognised in our successes.
4
Giftify offices spread across 2 continents
70+
Staff worldwide
18
Markets served
25+
Nationalities on our team

5.5m+

Giftify cards sold to date

Millions of shoppers have enjoyed seamless gifting and convenient payment across physical and digital touchpoints.

500+

shopping centres worldwide using Giftify

We power multi-brand gift card programs for leading retail destinations throughout Europe, the Middle East and Asia.

€350m+

Total card load value

Giftify drives real spend, repeat visits, and customer loyalty, helping you generate revenue and demonstrate value to your tenants.

95%+

Customer satisfaction rating

Our clients consistently report high satisfaction thanks to our reliable service and hands-on support.

What we stand for

Committed to sustainability
Eco-friendly gift cards, digital-first options and scalable programs that cut waste.
Globally minded
With offices in three continents and clients in 18 countries, we think worldwide.
People-powered
Behind every launch is a responsive, cross-functional team that moves fast.
Private, secure, compliant
Our gift cards programmes are built on closed-loop infrastructure and GDPR-first principles.
Looking to the future
We want to share our expertise with the world and help redefine what gift cards can be.
Driven by impact
Everything we build aims to create real outcomes—not just features.

Want to join our team?

Be part of Giftify’s journey and grow your career with us in a dynamic, international environment.
GLOBAL
INNOVATIVE
STRONG CULTURE
Check out careers at Giftify
A person receiving a new gift card from a Giftify vending machine.

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