Shopping centre gift card trends in Europe
Take a look at our 2026 State of the Industry report to learn about consumer attitudes and behaviours around shopping centre gift cards across Europe's largest retail markets.
54%
centres commerciaux à travers le monde
Nous propulsons des programmes de cartes cadeaux multi-enseignes pour les principales destinations retail en Europe, au Moyen-Orient et en Asie.
61%
de cartes Giftify vendues à ce jour
Des millions de clients profitent d’une expérience de cadeau fluide et d’un paiement simplifié, que ce soit en boutique ou en ligne.
83%
de taux de satisfaction client
Nos clients témoignent régulièrement d’une grande satisfaction grâce à notre service fiable et notre accompagnement personnalisé.
86%+
de valeur totale chargée sur les cartes
Giftify booste les dépenses, multiplie les visites et renforce la fidélité client, vous permettant
de générer plus de revenus tout en prouvant la valeur ajoutée à vos locataires.
“The research shows consumers already want a more flexible way to gift. The opportunity for shopping centres is to make their gift cards easier to find, understand, and buy."
Artem Shostak
,
CMO, Giftify
Inside this free report
Consumer behaviour insights
What motivates a gift card purchase, who buys for whom, and how preferences shift by age and market.
Strategies to boost sales
The three drivers consumers said would make them buy more often: visibility, online availability, and clearer acceptance.
Market-by-market analysis
Detailed findings for the UK, France, Germany, Italy, Spain, Poland, Netherlands, Sweden, and Austria.
Barriers to greater revenue
Why visibility is the ceiling on growth, and the specific frictions costing centres when it comes to gift card sales.
Actionable recommendations
Practical steps to translate the findings into programme changes, from tenant onboarding to in-centre promotion.
Digital versus physical trends
How each format performs across markets and demographics, and where to invest next.
About the report
How the research was conducted and what the data is built on.
How many consumers were surveyed?
Which markets does the report cover?
How was the survey structured?
Is this based on consumer survey data alone?
